Hallmark Business Expressions (HBE), a subsidiary of Hallmark Cards, Inc., helps businesses cultivate and strengthen relationships using greeting cards to communicate with key customers, prospects, employees and donors. Greeting cards from Hallmark Business Expressions are a simple way to make a lasting impression by conveying the right message for any occasion.

Leveraging Hallmark Cards' nearly 100 years of relationship expertise and working for more than a decade with a wide range of companies from the Fortune 100 to small businesses, Hallmark Business Expressions has developed distinctive greeting card products and services designed to authentically and appropriately express a company's best brand image. Today, Hallmark Business Expressions serves companies via its direct sales team and through its Web site, Hallmark.BusinessGreetings.com.

HBE's website features a full line of business greeting cards, including over 100 cards for "everyday" business sending situations like Birthday, Thank You and Workplace Anniversary and over 150 Holiday greeting cards.

With the continued integration of customer relationship management (CRM) strategies and technology in business, Hallmark Business Expressions greeting cards are increasingly utilized to emphasize a more personal approach to CRM. The company has implemented a go-to-market strategy designed to offer its distinguished greeting cards to any size business. This approach provides ultimate flexibility for customization, branding and personalization options based on the scope of each company's program.

Managed card programs - For companies of all sizes, managed card programs give individuals across an organization access to a pre-approved selection of business greeting cards and customization options designed to reflect that company's brand and strengthen business relationships with its most important contacts. Employees can access these programs through a dedicated Web portal, where they can review options, select a quantity and personalize their cards. Several billing, invoicing and reporting options are also available to businesses. Hallmark Business Expressions can even integrate a Managed Card Program with a company's existing CRM technology and systems.

Custom card design - Hallmark Business Expressions also offers customized card development for businesses. HBE's talented and dedicated creative staff specializes in creating unique, customized greeting cards for businesses that make a personal connection while delivering a message and achieving business objectives. In 2007, HBE launched greeting cards with sound, which allow businesses to customize a greeting card with up to 30 seconds of audio.

Hallmark.BusinessGreetings.com - For small and medium-sized businesses, Hallmark Business Expressions offers simple, online ordering from a broad selection of high-quality greeting cards that feature professional and tasteful designs and sincere, business-appropriate messages. By visiting Hallmark.BusinessGreetings.com , companies gain quick access to the perfect cards for any business occasion in quantities as low as 25 cards, including:

In addition to business greeting cards, Hallmark Business Expressions provides additional services to make personalizing and sending cards simple.

Choose your inside sentiment - Hallmark Business Expressions has created several different options for your inside sentiment for you to choose from. Whether you are looking for a general message, or a more business-specific message, we have an option that’s right for you and your business.

Add Personal Message - In addition, to selecting your sentiment, you can further customize your cards with a personal message to your recipients. You can create your message in any one of six proprietary Hallmark fonts in one of four colors: black, blue, green or red.

Your Signature or Full-Color Logo - We can print your signature or full-color logo inside your cards. Simply upload your signature or logo during the shopping process. Please see Help for further information about logo and signature uploading.

Envelope Addressing - Save time and let us print your return address on your envelopes for you. Return address printing is included in our base personalization charge. We print your return address in black ink on the upper left corner of your envelopes.
If you upload your address book, we can save you even more time by printing not only your return address but your recipients’ mailing addresses on the envelopes as well for a small additional charge.

Based in Kansas City, Mo., Hallmark Business Expressions serves clients across the country. Current customers include many successful companies in retail, real estate, insurance, financial services, pharmaceutical and other industries.